It sounds a bit 'rude' to say 'surprisingly good' as if my expectations were very low (which they weren't). But I expected something decent, usable, but most definitely not great, because honestly ice-fishing shelters can be very expensive and this one was not. So I expected it to be oxford cloth, a bit light weight, I expected the frame to have fibreglass ribs, but to have breakable plastic joints, etc. Just corners cut, costs cut.
But no, it really surprised me, pleasantly. It's some sort of oxford cloth but it's backed not with some light silicone, but some heavy black pvc, thick, completely waterproof and light proof. You could use this as a dark room if you close all the windows and doors. The joints where the sprung fibreglass ribs all connect were black, I figured they were indeed plastic and might be the failure point. But on closer inspection I found they were metal. I think they're black painted cast steel/iron, not aluminium, but they're not going to crack, let's put it like that. The pull out straps attach to fixings that go right through those metal joint sections, so they're not flimsy, stitched on bits, they aren't going to fail either. It's really pretty robust. The windows also are good quality, not flimsy, and they velcro out.
First time pitching was under ten minutes, just me. I figure it can certainly be done more quickly with a bit of practice, or with two people.
Now, if you put this up in summer you're going to sweat like hell, because of the plastic coating on the inside of the fabric, but you can leave both corner doors and all the windows open. It is, after all, an ice fishing tent, designed to be used in sub freezing conditions (though they seem quite widely used by emergency services as incident rooms).
If you want a large ice fishing tent this is a very good value option. But if you want a 'pop up' room that is not flimsy like pop up festival tents, that is very roomy and decently waterproofed, if you want something that you can really 'black out' when you're inside, this is a good option. It's a weird thing to consider as a tent, because you will look like a police incident room, but heck, it also looks like a 'hab' from a space sci fi, it's got a sort of coolness about it. You just need to add some 'biohazard' and 'nuclear' signs and you've converted it into a real eye turner. Okay, I know, that's a bit weird.
What would I improve or add? I think I'll attach a quality guy lines to all the pull out points, with those on it's going to be pretty stable. I also think that I will make up velcro edged mosquito nets to go in the windows. The windows fit in like that you see, so mozzie nets could as well. Not difficult. Sure, you won't want those in freezing conditions, but if you you want to use it in non freezing times then to have a bit of a breeze and light without getting bugs would be neat.
Seriously, this is good quality, ticks all the boxes. No need to add a photo, there's plenty on the site
Ericsson Thomas 
